Walmart is selling leather jackets at $99.99 each.
And while Walmart has been doing well with fashion items for years, it’s become apparent that they’re losing money with leather jackets.
According to a new study from The New York Times, Walmart’s leather jackets are making up more than half of its clothing sales in the United States.
In 2014, Walmart saw an average of about $8.1 million in revenue per garment, according to its latest financial results.
While the sales are impressive, it begs the question: Why is the leather jacket the only item on the shelves?
In a recent interview with Business Insider, Madewello co-founder and chief executive officer, Joe Madewill, told the outlet that he’s been seeing a surge in demand for leather jackets over the past few years.
Madewel has been talking to retailers about their plans to make the jackets more affordable, and said that the retailer has been working to make their jackets more available to consumers who can’t afford the $100 price tag.
Madowell said that he thinks the trend will continue to grow as demand for the jacket increases.
“We have this great desire to make our jackets affordable,” he said.
“I think we are going to see a lot of demand for them.”
Madewells leather jackets have been a favorite among fans of the company’s sports jackets, but they’re now more popular in a broader range of accessories and accessories for everyday use.
Madwell said the company was working to improve its products and make them more affordable for consumers.
“As more and more consumers start to embrace the leather, the demand for our leather jackets is going to increase,” he told the New York-based outlet.
“That’s a good thing.
I think that the demand is going up, and we’re going to be able to compete with those other companies in the marketplace.”
While Madewillard says the demand isn’t expected to decrease anytime soon, the company is trying to change its business model.
“Our goal is to grow our business by increasing our supply chain, and then we’re just going to have to find new ways to monetize that,” he explained.
“There’s no question that our goal is for our customers to love our products, but we want to be more flexible about the way we monetize our business.”
Madwill also pointed out that it’s important to focus on the way the company handles its leather product.
“The most important thing is to really understand that we’re a lifestyle brand,” he added.
“People who have this interest in leather are more likely to wear it than people who don’t.
They’re also more likely than other consumers to wear our leather clothing.”
The company has also been working on ways to make its leather jackets more environmentally friendly.
“In order to make leather jackets as environmentally friendly as possible, we need to understand what goes into the production of leather, and how it is recycled,” Madewilla told Business Insider.
“So we need a better way to get our leather to stores.”
Mad Wills leather jackets were made with a leather that is organic and biodegradable, which he said means they can be used on their own or in combination with other products.
He also said that Walmart will continue working to get its products into more people’s homes, and that it would like to make them available to customers for free.
“Walmart is a great company,” Madwilling said.
He added that he believes that Walmart is going in the right direction in terms of sustainability, and is making the right decisions about how to grow its business.
“It’s not only about profit,” he concluded.
“Its about making sure that our customers can get the best products and services, and I think we’re making the most of our business opportunity.”
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